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Use Offline Conversions To Tune Google Ads For Profit
Introduction In the realm of Google Ads, unlocking a new level of performance and profitability involves delving into the often overlooked strategy of offline conversion tracking. This method proves particularly valuable for businesses relying on sales teams to convert leads into paying customers. By seamlessly integrating offline conversion data, Google Ads gains insights into the…
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NYTimes “Paid Someone To Hack OpenAI’s Products”
Introduction In a legal drama that underscores the evolving landscape of artificial intelligence (AI) and copyright laws, OpenAI has filed a request for partial or full dismissal of a copyright infringement lawsuit initiated by The New York Times. The crux of OpenAI’s defense revolves around the claim that The New York Times allegedly hired someone…
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Google AdSense Shifts To eCPM Payment Model
Introduction In a significant move, Google has shifted its AdSense payment model to eCPM (effective cost per thousand impressions) for publishers. Ginny Marvin, the Google Ads Liaison, has officially confirmed this transition, signaling a change in how publishers earn money from their website content. Let’s delve into the key highlights and implications for publishers. The…
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OpenAI ChatGPT Is Testing A Memory Feature
Introduction OpenAI has introduced a groundbreaking feature, ChatGPT Memory, aiming to elevate the conversational capabilities of its popular ChatGPT model. This innovative feature promises to reduce repetition, enhance response quality, and adapt to user preferences, styles, and format choices based on past interactions. The Essence of ChatGPT Memory OpenAI’s ChatGPT Memory is designed to revolutionize…
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B2B Content Marketing Strategies For High-Quality Lead Generation
Introduction In the realm of B2B lead generation, the adage “content is key” holds more weight than ever. Successful marketers understand the pivotal role that well-crafted content plays in initiating and nurturing meaningful interactions. Words and graphics possess the transformative power to drive conversions and establish enduring connections. This article introduces our latest ebook, “B2B…
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WordPress Website Builder Vulnerability Affects Nearly 1 Million Websites
Introduction A high-severity vulnerability has been identified and successfully patched in the widely-used Website Builder by SeedProd WordPress plugin. With over 900,000 installations, this vulnerability, present in versions up to and including 6.15.21, posed a significant risk of unauthorized data modification on WordPress sites. In this article, we explore the details of the vulnerability, its…
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