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News, articles, tips & tricks

The Future of Digital Branding: How AI and Consumer Engagement Are Redefining Brand Identity
The Future of Digital Branding: How AI and Consumer Engagement Are Redefining Brand Identity

Branding has changed dramatically in today’s digital-first environment, where digital media is essential for building stronger bonds between companies and customers. In contrast to conventional branding techniques that depend on one-way communication, digital platforms provide real-time interactions, giving customers unprecedented opportunities to interact with and influence brand identities. Going Beyond Conventional Branding In the past,…

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Google Revolutionizes Visual Search Expanded AI Overviews in 'Circle to Search' for Android Users
Google Revolutionizes Visual Search Expanded AI Overviews in ‘Circle to Search’ for Android Users

Google’s “Circle to Search” tool has undergone significant changes, enhancing its usefulness and adaptability for Android users, advertisers, and companies. With this function, users may quickly search the web without switching between apps by circling, tapping, or scribbling on any visible information on their phone’s screen. The most recent improvements further streamline the search experience…

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Google Rolls Out November 2024 Core Algorithm Update
Google Rolls Out November 2024 Core Algorithm Update

In November 2024, Google launched its latest broad core algorithm update, introducing significant adjustments to search rankings globally. This update aims to refine Google’s ranking algorithms to deliver higher-quality search results. Key Highlights Google’s core update rollout began in early November 2024, affecting global search rankings. Site owners are advised to monitor changes but delay…

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Core Web Vitals Documentation Updated
Core Web Vitals Documentation Updated

Google recently updated its Core Web Vitals documentation to shed light on the new “Interaction to Next Paint” (INP) metric. INP was introduced as a key user experience metric in 2024, replacing the older “First Input Delay” (FID) metric. This article explores the changes in scoring thresholds for INP, why it was introduced, and what…

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Google Expands Travel Feeds In Search Ads
Google Expands Travel Feeds In Search Ads

Introduction: Google continues to refine its search ad experience, particularly for the travel and hospitality sector. Recently, the company announced an exciting expansion of its Travel Feeds feature in Search Ads, giving hotel advertisers the ability to display more comprehensive information within search results. This new feature aims to enhance user engagement and provide potential…

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