News, articles, tips & tricks
Wix Proposals Tool Helps Businesses Win More Clients
Wix has rolled out a new feature, Wix Proposals, designed to help businesses effortlessly create professional proposals that convert leads into clients and streamline payment processing. Proposals Powered By Prospero Wix Proposals is powered by the Prospero business proposal platform, offering users a seamless solution to create professional-looking proposals while automating invoices and contracts. The…
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Google AdSense Shifts To eCPM Payment Model
Introduction In a significant move, Google has shifted its AdSense payment model to eCPM (effective cost per thousand impressions) for publishers. Ginny Marvin, the Google Ads Liaison, has officially confirmed this transition, signaling a change in how publishers earn money from their website content. Let’s delve into the key highlights and implications for publishers. The…
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Google Rebrands Bard As Gemini, Launches New Model & Mobile App
Introduction Google has recently undergone a significant transformation in its AI landscape, rebranding the experimental AI service Bard as Gemini. Alongside this rebranding, Google introduces the Ultra 1.0 model, a powerful AI system, and launches a dedicated Gemini mobile app for iOS and Android platforms. In this article, we delve into the key highlights of…
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Amazon Non-Endemic Display What Is It & Why Should You Care
Introduction While Amazon has long been synonymous with online retail, its foray into lead generation sectors is creating new avenues for non-Amazon sellers. This article delves into the intricacies of Amazon’s non-endemic advertising, providing insights on setting up ads, navigating audience targeting, and understanding the transformative impact on advertising strategies. Amazon’s Non-Endemic Ads Unveiled Amazon’s…
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YouTube Announces 4 New Studio Features For Creators
Introduction: YouTube Studio’s Evolution for Creators YouTube has unveiled an array of new features in YouTube Studio, aiming to equip creators with enhanced tools for content optimization. These updates encompass improved research capabilities, shareable clips, and expanded playlist analytics, providing creators with more control and insights for their channels. 1. Desktop-Friendly Enhanced Research Tab YouTube…
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Why 2024 Will Be A Big Year For Retail Media And CTV
Introduction: A Decade of TV Binge-Watching Reshaping Consumer Dynamics The landscape of television consumption underwent a transformative shift over a decade ago with the advent of TV binge-watching. Viewers gained unprecedented control over their watching experience, dictating when and how they engage with content. This paradigm shift not only altered viewing habits but also opened…
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