February 9, 2024

Google Rebrands Bard As Gemini, Launches New Model & Mobile App

Google Rebrands Bard As Gemini, Launches New Model & Mobile App


Google has recently undergone a significant transformation in its AI landscape, rebranding the experimental AI service Bard as Gemini. Alongside this rebranding, Google introduces the Ultra 1.0 model, a powerful AI system, and launches a dedicated Gemini mobile app for iOS and Android platforms. In this article, we delve into the key highlights of this transformative update.

Google's AI Evolution: Bard to Gemini

Google’s AI journey takes a leap as Bard evolves into Gemini. This rebranding reflects the substantial advancements in capabilities that the new AI system brings to the table. The transition from Bard to Gemini is not merely cosmetic; it signifies a more advanced and powerful iteration in Google’s AI offerings.

Ultra 1.0 Model: Unleashing Advanced Capabilities

At the core of Gemini’s evolution is the introduction of the Ultra 1.0 model. Google positions Ultra 1.0 as its most capable AI system, designed to handle intricate tasks with finesse. From coding complexities to logical reasoning and creative endeavors, Gemini Advanced, powered by Ultra 1.0, emerges as a versatile solution.

Gemini Advanced: A Closer Look

Google introduces Gemini Advanced, a specialized iteration of the rebranded AI service. Tailored for complex tasks, Gemini Advanced excels in coding, logical reasoning, and creative work. Its capabilities extend to maintaining extended conversations and understanding context from previous interactions. This advanced AI can serve as a personal tutor, offer coding advice, and spark creative ideas for content creators.

Google Rebrands Bard As Gemini, Launches New Model & Mobile App

Continuous Improvement on the Horizon

As Google rolls out Gemini Advanced, users can anticipate ongoing enhancements. Google commits to refining Gemini Advanced with the introduction of new features, multimodal capabilities, interactive coding functionalities, and robust data analysis tools. The service is now accessible in over 150 countries in English, with plans for further language additions.

Google One AI Premium Plan: Elevating AI Access

Concurrent with the launch of Gemini Advanced, Google introduces the Google One AI Premium plan. Priced at $19.99 per month, this premium subscription plan encompasses all features of the existing Google One Premium subscription, including 2TB of cloud storage and access to Google’s latest AI advancements. Subscribers will soon leverage Gemini technology within Google’s productivity tools.

Mobile Accessibility: Gemini on the Go

Addressing user demands for mobile accessibility, Google unveils the Gemini app for Android and integrates it within the Google app on iOS. Android users can seamlessly integrate Gemini with Google Assistant, offering voice control over connected home devices. Comparable capabilities will soon be available for iOS users through the Google app.

Rollout and Future Expansion

The Gemini app is now available on Android, with integration into the iOS Google app slated for the coming weeks. Initially supporting English, the app will soon expand its language support to include Japanese and Korean. Google encourages users to explore Gemini and provide feedback, emphasizing its commitment to responsible AI development and safety testing.


Google’s rebranding of Bard to Gemini, coupled with the introduction of the Ultra 1.0 model, marks a significant stride in AI evolution. The launch of Gemini Advanced, the Google One AI Premium plan, and the dedicated mobile app underscore Google’s commitment to providing advanced AI solutions while ensuring accessibility and continuous improvement. As users embrace Gemini, Google’s AI principles remain steadfast, emphasizing responsibility and safety in AI development.