Overviews of Google AI: An Increasing Problem for Organic Traffic and SEO As Google’s AI Overviews gradually take up more space on search engine results pages (SERPs), users’ interactions with search results are changing, and publishers and SEOs face new difficulties. This is a thorough examination of its effects, patterns, and practical solutions for 2025.…
In November 2024, Google launched its latest broad core algorithm update, introducing significant adjustments to search rankings globally. This update aims to refine Google’s ranking algorithms to deliver higher-quality search results. Key Highlights Google’s core update rollout began in early November 2024, affecting global search rankings. Site owners are advised to monitor changes but delay…
Google recently updated its Core Web Vitals documentation to shed light on the new “Interaction to Next Paint” (INP) metric. INP was introduced as a key user experience metric in 2024, replacing the older “First Input Delay” (FID) metric. This article explores the changes in scoring thresholds for INP, why it was introduced, and what…
Introduction: Google continues to refine its search ad experience, particularly for the travel and hospitality sector. Recently, the company announced an exciting expansion of its Travel Feeds feature in Search Ads, giving hotel advertisers the ability to display more comprehensive information within search results. This new feature aims to enhance user engagement and provide potential…
Google Analytics Introduces New Realtime Pages Report for Instant Insights Highlights: Google Analytics adds a new Realtime pages report in GA4. The report provides live page views, user engagement data, and performance metrics. It helps users identify popular content and detect website issues instantly. Google has unveiled a new Realtime pages report for Google Analytics…
Highlights: OpenAI has abandoned ChatGPT text watermarking due to user concerns and technical limitations. Almost 30% of users said they would use ChatGPT less if watermarking was implemented. OpenAI is now exploring alternative methods like metadata embedding for AI content identification. Decision to Drop Watermarking OpenAI has decided against implementing text watermarking for ChatGPT-generated content,…
Google’s Gary Illyes recently shared insights about why Google is wary of signals controlled by site owners and SEOs, including authorship. His comments, made during a live interview at a search conference in May 2024, provide valuable guidance on what site owners and SEOs should focus on when optimizing websites. The Question of Authorship Signals…
A recent study by search industry expert Rand Fishkin has uncovered a significant correlation between the introduction of Google’s AI overviews and a decline in mobile search volume. The study, which examined millions of Google searches across the United States and European Union, provides insights into the unintended consequences of integrating AI into search results.…
Google recently announced the discontinuation of continuous scrolling in search results, citing the need to speed up the delivery of search results. However, this explanation has raised eyebrows in the search marketing community, prompting questions about the real reasons behind this decision. Let’s delve into what’s happening. The Concept of Continuous Scroll Continuous scroll, popularized…
Introduction Managing paid media effectively is essential for improving ad performance. Our study across millions of clicks reveals the true cost of leaving close variants unsupervised. In this article, sponsored by Adpulse, we break down the impact and offer strategies to tame them. Understanding the Challenge The Question at Hand The driving question for all…
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