Google’s Gary Illyes recently shared insights about why Google is wary of signals controlled by site owners and SEOs, including authorship. His comments, made during a live interview at a search conference in May 2024, provide valuable guidance on what site owners and SEOs should focus on when optimizing websites. The Question of Authorship Signals…
A recent study by search industry expert Rand Fishkin has uncovered a significant correlation between the introduction of Google’s AI overviews and a decline in mobile search volume. The study, which examined millions of Google searches across the United States and European Union, provides insights into the unintended consequences of integrating AI into search results.…
Google recently announced the discontinuation of continuous scrolling in search results, citing the need to speed up the delivery of search results. However, this explanation has raised eyebrows in the search marketing community, prompting questions about the real reasons behind this decision. Let’s delve into what’s happening. The Concept of Continuous Scroll Continuous scroll, popularized…
Introduction Managing paid media effectively is essential for improving ad performance. Our study across millions of clicks reveals the true cost of leaving close variants unsupervised. In this article, sponsored by Adpulse, we break down the impact and offer strategies to tame them. Understanding the Challenge The Question at Hand The driving question for all…
Great news for creators! YouTube is launching a new feature called “Thumbnail Test & Compare” for all channels. This tool allows you to optimize your videos for higher watch time by testing different thumbnails. Here’s the breakdown: Test Up to Three Thumbnails: Upload and compare up to three different thumbnail options for each video to…
Highlights Google’s AI features are disrupting organic SEO. Informational searches are hardest hit; commercial queries offer some opportunity. Adapting strategies is necessary for continued success. The Rise of AI in Search Are the days of organic SEO numbered? This idea emerged from a search scientist’s analysis of Google’s AI-powered disruptions. At MozCon’s 20th annual conference,…
Introduction Google has quietly updated its documentation to announce that it is now indexing EPUB files, a popular format for eBooks used by e-readers. This new capability allows EPUB documents to appear in search results, enhancing the discoverability of eBooks and other EPUB-formatted content. What is EPUB? EPUB is an XML-based eBook publishing format developed…
Introduction In the early days of the Internet, web directories were essential tools for discovering websites. Over time, their relevance seemed to wane, especially with the rise of search engines like Google. However, many web directories have adapted to the changing digital landscape and continue to offer value. This article delves into the current state…
What’s New? Google has added a new “Web” filter to its search results, allowing users to view only text-based webpage links. This new filter caters to searchers who prefer a stripped-down, simplified view of search results. Simplified Search Experience The “Web” filter, rolling out globally over the next two days, addresses the demand for a…
Google recently announced the enforcement of its new site reputation abuse policy through manual actions. This policy targets websites hosting third-party content without adequate oversight. Consequently, some websites may experience changes in their search result rankings. Site Reputation Abuse Manual Actions Google’s SearchLiaison tweeted on May 6th, indicating that manual actions were being enforced to…
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