Google AdSense Shifts To eCPM Payment Model

Google AdSense Shifts To eCPM Payment Model

Introduction In a significant move, Google has shifted its AdSense payment model to eCPM (effective cost per thousand impressions) for publishers. Ginny Marvin, the Google Ads Liaison, has officially confirmed this transition, signaling a change in how publishers earn money from their website content. Let’s delve into the key highlights and implications for publishers. The…

OpenAI ChatGPT Is Testing A Memory Feature

OpenAI ChatGPT Is Testing A Memory Feature

Introduction OpenAI has introduced a groundbreaking feature, ChatGPT Memory, aiming to elevate the conversational capabilities of its popular ChatGPT model. This innovative feature promises to reduce repetition, enhance response quality, and adapt to user preferences, styles, and format choices based on past interactions. The Essence of ChatGPT Memory OpenAI’s ChatGPT Memory is designed to revolutionize…

B2B Content Marketing Strategies For High-Quality Lead Generation

B2B Content Marketing Strategies For High-Quality Lead Generation

Introduction In the realm of B2B lead generation, the adage “content is key” holds more weight than ever. Successful marketers understand the pivotal role that well-crafted content plays in initiating and nurturing meaningful interactions. Words and graphics possess the transformative power to drive conversions and establish enduring connections. This article introduces our latest ebook, “B2B…

WordPress Website Builder Vulnerability Affects Nearly 1 Million Websites

WordPress Website Builder Vulnerability Affects Nearly 1 Million Websites

Introduction A high-severity vulnerability has been identified and successfully patched in the widely-used Website Builder by SeedProd WordPress plugin. With over 900,000 installations, this vulnerability, present in versions up to and including 6.15.21, posed a significant risk of unauthorized data modification on WordPress sites. In this article, we explore the details of the vulnerability, its…

Google Rebrands Bard As Gemini, Launches New Model & Mobile App

Google Rebrands Bard As Gemini, Launches New Model & Mobile App

Introduction Google has recently undergone a significant transformation in its AI landscape, rebranding the experimental AI service Bard as Gemini. Alongside this rebranding, Google introduces the Ultra 1.0 model, a powerful AI system, and launches a dedicated Gemini mobile app for iOS and Android platforms. In this article, we delve into the key highlights of…

YouTube Launches New RSS Feed Integration For Podcasters

YouTube Launches New RSS Feed Integration For Podcasters

Introduction YouTube continues to enhance its platform for podcast creators with the introduction of a new RSS feed integration. This feature aims to streamline the process of sharing podcast content on YouTube, offering podcasters a more efficient way to expand their reach. In this article, we’ll explore the key aspects of YouTube’s RSS feed integration…

Amazon Non-Endemic Display What Is It & Why Should You Care

Amazon Non-Endemic Display What Is It & Why Should You Care

Introduction While Amazon has long been synonymous with online retail, its foray into lead generation sectors is creating new avenues for non-Amazon sellers. This article delves into the intricacies of Amazon’s non-endemic advertising, providing insights on setting up ads, navigating audience targeting, and understanding the transformative impact on advertising strategies. Amazon’s Non-Endemic Ads Unveiled Amazon’s…

Meet The 7 Most Popular Search Engines In The World

Meet The 7 Most Popular Search Engines In The World

Introduction The year 2023 marked a transformative period for search engines, witnessing significant advancements in algorithms, artificial intelligence integration, and user experience enhancements. Understanding the dynamics of each search engine is crucial for those seeking to boost their website’s visibility and drive traffic. This article provides a comprehensive overview of the seven leading search engines,…

Google Retires Cached Site Links, Pushing Users Towards Internet Archive

Google Retires Cached Site Links, Pushing Users Towards Internet Archive

Retirement of Google’s Cached Links Feature Google has bid farewell to its long-standing “cached” link feature, a tool that allowed users to access archived backups of websites. This feature served as a valuable resource, enabling users to view webpages that were either unavailable or had undergone changes. Historical Significance of Cached Links The cached links…

Why 2024 Will Be A Big Year For Retail Media And CTV

Why 2024 Will Be A Big Year For Retail Media And CTV

Introduction: A Decade of TV Binge-Watching Reshaping Consumer Dynamics The landscape of television consumption underwent a transformative shift over a decade ago with the advent of TV binge-watching. Viewers gained unprecedented control over their watching experience, dictating when and how they engage with content. This paradigm shift not only altered viewing habits but also opened…