Google’s AI Overviews (AIOs) are becoming more prominent in search results — and it’s causing a major shift in how visibility works across multiple industries. According to the BrightEdge Generative Parser™, AIOs began expanding significantly from April 25th, particularly across entertainment, travel, insurance, B2B tech, and education. Entertainment Sector: Massive Growth The entertainment industry has…
Consumers are increasingly using AI agents to research potential purchases. Recent studies reveal the factors that most affect them. A recent study investigates the factors that influence AI agents’ decision-making and how they engage with online advertising. To determine which types of advertisements had the greatest impact on AI agents and what this entails for…
Many publishers have reported traffic declines following recent Google updates, with some claiming visibility has dropped despite maintaining high-quality content. As Google’s March Core Update continues to roll out, publishers are anxious to see if it will resolve their ranking issues. Some websites might notice changes with this update. However, we can expect improvements for…
As we move into 2025, the digital landscape continues to evolve rapidly. Websites that adapt to emerging technologies, user expectations, and changing SEO algorithms will stay ahead of the competition. But how can you ensure your website remains fast, secure, and user-friendly? And what makes a hosting provider future-proof? To thrive in the coming year,…
Branding has changed dramatically in today’s digital-first environment, where digital media is essential for building stronger bonds between companies and customers. In contrast to conventional branding techniques that depend on one-way communication, digital platforms provide real-time interactions, giving customers unprecedented opportunities to interact with and influence brand identities. Going Beyond Conventional Branding In the past,…
Google’s “Circle to Search” tool has undergone significant changes, enhancing its usefulness and adaptability for Android users, advertisers, and companies. With this function, users may quickly search the web without switching between apps by circling, tapping, or scribbling on any visible information on their phone’s screen. The most recent improvements further streamline the search experience…
Overviews of Google AI: An Increasing Problem for Organic Traffic and SEO As Google’s AI Overviews gradually take up more space on search engine results pages (SERPs), users’ interactions with search results are changing, and publishers and SEOs face new difficulties. This is a thorough examination of its effects, patterns, and practical solutions for 2025.…
In November 2024, Google launched its latest broad core algorithm update, introducing significant adjustments to search rankings globally. This update aims to refine Google’s ranking algorithms to deliver higher-quality search results. Key Highlights Google’s core update rollout began in early November 2024, affecting global search rankings. Site owners are advised to monitor changes but delay…
Google recently updated its Core Web Vitals documentation to shed light on the new “Interaction to Next Paint” (INP) metric. INP was introduced as a key user experience metric in 2024, replacing the older “First Input Delay” (FID) metric. This article explores the changes in scoring thresholds for INP, why it was introduced, and what…
Introduction: Google continues to refine its search ad experience, particularly for the travel and hospitality sector. Recently, the company announced an exciting expansion of its Travel Feeds feature in Search Ads, giving hotel advertisers the ability to display more comprehensive information within search results. This new feature aims to enhance user engagement and provide potential…
Got questions? Ideas? Fill out the form below & our specialist will contact you.
