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Google Ends Continuous Scroll SERPS: What It Really Means
Google recently announced the discontinuation of continuous scrolling in search results, citing the need to speed up the delivery of search results. However, this explanation has raised eyebrows in the search marketing community, prompting questions about the real reasons behind this decision. Let’s delve into what’s happening. The Concept of Continuous Scroll Continuous scroll, popularized…
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SEO In Crisis Moz Search Scientist Warns Of Challenges Ahead
Highlights Google’s AI features are disrupting organic SEO. Informational searches are hardest hit; commercial queries offer some opportunity. Adapting strategies is necessary for continued success. The Rise of AI in Search Are the days of organic SEO numbered? This idea emerged from a search scientist’s analysis of Google’s AI-powered disruptions. At MozCon’s 20th annual conference,…
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Google Is Now Indexing EPUB Files
Introduction Google has quietly updated its documentation to announce that it is now indexing EPUB files, a popular format for eBooks used by e-readers. This new capability allows EPUB documents to appear in search results, enhancing the discoverability of eBooks and other EPUB-formatted content. What is EPUB? EPUB is an XML-based eBook publishing format developed…
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20 Web Directories You’ll Still Want To Use
Introduction In the early days of the Internet, web directories were essential tools for discovering websites. Over time, their relevance seemed to wane, especially with the rise of search engines like Google. However, many web directories have adapted to the changing digital landscape and continue to offer value. This article delves into the current state…
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Google Rolls Out New ‘Web’ Filter For Search Results
What’s New? Google has added a new “Web” filter to its search results, allowing users to view only text-based webpage links. This new filter caters to searchers who prefer a stripped-down, simplified view of search results. Simplified Search Experience The “Web” filter, rolling out globally over the next two days, addresses the demand for a…
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Google On Diagnosing A Deindexed WordPress Site
Google’s John Mueller recently provided insight into diagnosing why a WordPress site might get de-indexed after migrating to a new web hosting platform. Here’s what you need to know: The Problem: De-indexing After Migration A website owner reported to the Google Office Hours podcast that their WordPress site disappeared from search engine results after migrating…
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