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Google Says These Are Not Good Signals
Google’s Gary Illyes recently shared insights about why Google is wary of signals controlled by site owners and SEOs, including authorship. His comments, made during a live interview at a search conference in May 2024, provide valuable guidance on what site owners and SEOs should focus on when optimizing websites. The Question of Authorship Signals…
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Google’s AI Overviews Coincide With Drop In Mobile Searches
A recent study by search industry expert Rand Fishkin has uncovered a significant correlation between the introduction of Google’s AI overviews and a decline in mobile search volume. The study, which examined millions of Google searches across the United States and European Union, provides insights into the unintended consequences of integrating AI into search results.…
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Google Ends Continuous Scroll SERPS: What It Really Means
Google recently announced the discontinuation of continuous scrolling in search results, citing the need to speed up the delivery of search results. However, this explanation has raised eyebrows in the search marketing community, prompting questions about the real reasons behind this decision. Let’s delve into what’s happening. The Concept of Continuous Scroll Continuous scroll, popularized…
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SEO In Crisis Moz Search Scientist Warns Of Challenges Ahead
Highlights Google’s AI features are disrupting organic SEO. Informational searches are hardest hit; commercial queries offer some opportunity. Adapting strategies is necessary for continued success. The Rise of AI in Search Are the days of organic SEO numbered? This idea emerged from a search scientist’s analysis of Google’s AI-powered disruptions. At MozCon’s 20th annual conference,…
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Google Is Now Indexing EPUB Files
Introduction Google has quietly updated its documentation to announce that it is now indexing EPUB files, a popular format for eBooks used by e-readers. This new capability allows EPUB documents to appear in search results, enhancing the discoverability of eBooks and other EPUB-formatted content. What is EPUB? EPUB is an XML-based eBook publishing format developed…
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20 Web Directories You’ll Still Want To Use
Introduction In the early days of the Internet, web directories were essential tools for discovering websites. Over time, their relevance seemed to wane, especially with the rise of search engines like Google. However, many web directories have adapted to the changing digital landscape and continue to offer value. This article delves into the current state…
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