News, articles, tips & tricks
Google Sets Deadline to Enhance Publishers’ Search Visibility
Many publishers have reported traffic declines following recent Google updates, with some claiming visibility has dropped despite maintaining high-quality content. As Google’s March Core Update continues to roll out, publishers are anxious to see if it will resolve their ranking issues. Some websites might notice changes with this update. However, we can expect improvements for…
Learn more
Google Revolutionizes Visual Search Expanded AI Overviews in ‘Circle to Search’ for Android Users
Google’s “Circle to Search” tool has undergone significant changes, enhancing its usefulness and adaptability for Android users, advertisers, and companies. With this function, users may quickly search the web without switching between apps by circling, tapping, or scribbling on any visible information on their phone’s screen. The most recent improvements further streamline the search experience…
Learn more
Core Web Vitals Documentation Updated
Google recently updated its Core Web Vitals documentation to shed light on the new “Interaction to Next Paint” (INP) metric. INP was introduced as a key user experience metric in 2024, replacing the older “First Input Delay” (FID) metric. This article explores the changes in scoring thresholds for INP, why it was introduced, and what…
Learn more
Google Expands Travel Feeds In Search Ads
Introduction: Google continues to refine its search ad experience, particularly for the travel and hospitality sector. Recently, the company announced an exciting expansion of its Travel Feeds feature in Search Ads, giving hotel advertisers the ability to display more comprehensive information within search results. This new feature aims to enhance user engagement and provide potential…
Learn more
Google Says These Are Not Good Signals
Google’s Gary Illyes recently shared insights about why Google is wary of signals controlled by site owners and SEOs, including authorship. His comments, made during a live interview at a search conference in May 2024, provide valuable guidance on what site owners and SEOs should focus on when optimizing websites. The Question of Authorship Signals…
Learn more
Google’s AI Overviews Coincide With Drop In Mobile Searches
A recent study by search industry expert Rand Fishkin has uncovered a significant correlation between the introduction of Google’s AI overviews and a decline in mobile search volume. The study, which examined millions of Google searches across the United States and European Union, provides insights into the unintended consequences of integrating AI into search results.…
Learn more