News, articles, tips & tricks
Google Rolls Out November 2024 Core Algorithm Update
In November 2024, Google launched its latest broad core algorithm update, introducing significant adjustments to search rankings globally. This update aims to refine Google’s ranking algorithms to deliver higher-quality search results. Key Highlights Google’s core update rollout began in early November 2024, affecting global search rankings. Site owners are advised to monitor changes but delay…
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Google Analytics 4 Introduces Realtime Pages Report
Google Analytics Introduces New Realtime Pages Report for Instant Insights Highlights: Google Analytics adds a new Realtime pages report in GA4. The report provides live page views, user engagement data, and performance metrics. It helps users identify popular content and detect website issues instantly. Google has unveiled a new Realtime pages report for Google Analytics…
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OpenAI Scraps ChatGPT Watermarking Plans
Highlights: OpenAI has abandoned ChatGPT text watermarking due to user concerns and technical limitations. Almost 30% of users said they would use ChatGPT less if watermarking was implemented. OpenAI is now exploring alternative methods like metadata embedding for AI content identification. Decision to Drop Watermarking OpenAI has decided against implementing text watermarking for ChatGPT-generated content,…
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How To Reduce Wasted Ad Budget – The Hidden Cost of Close Variants
Introduction Managing paid media effectively is essential for improving ad performance. Our study across millions of clicks reveals the true cost of leaving close variants unsupervised. In this article, sponsored by Adpulse, we break down the impact and offer strategies to tame them. Understanding the Challenge The Question at Hand The driving question for all…
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YouTube Rolls Out Thumbnail AB Testing To All Channels
Great news for creators! YouTube is launching a new feature called “Thumbnail Test & Compare” for all channels. This tool allows you to optimize your videos for higher watch time by testing different thumbnails. Here’s the breakdown: Test Up to Three Thumbnails: Upload and compare up to three different thumbnail options for each video to…
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Big Brands Apparently Receive Site Abuse Manual Actions
Google recently announced the enforcement of its new site reputation abuse policy through manual actions. This policy targets websites hosting third-party content without adequate oversight. Consequently, some websites may experience changes in their search result rankings. Site Reputation Abuse Manual Actions Google’s SearchLiaison tweeted on May 6th, indicating that manual actions were being enforced to…
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