News, articles, tips & tricks
OpenAI Scraps ChatGPT Watermarking Plans
Highlights: OpenAI has abandoned ChatGPT text watermarking due to user concerns and technical limitations. Almost 30% of users said they would use ChatGPT less if watermarking was implemented. OpenAI is now exploring alternative methods like metadata embedding for AI content identification. Decision to Drop Watermarking OpenAI has decided against implementing text watermarking for ChatGPT-generated content,…
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How To Reduce Wasted Ad Budget – The Hidden Cost of Close Variants
Introduction Managing paid media effectively is essential for improving ad performance. Our study across millions of clicks reveals the true cost of leaving close variants unsupervised. In this article, sponsored by Adpulse, we break down the impact and offer strategies to tame them. Understanding the Challenge The Question at Hand The driving question for all…
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YouTube Rolls Out Thumbnail AB Testing To All Channels
Great news for creators! YouTube is launching a new feature called “Thumbnail Test & Compare” for all channels. This tool allows you to optimize your videos for higher watch time by testing different thumbnails. Here’s the breakdown: Test Up to Three Thumbnails: Upload and compare up to three different thumbnail options for each video to…
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Big Brands Apparently Receive Site Abuse Manual Actions
Google recently announced the enforcement of its new site reputation abuse policy through manual actions. This policy targets websites hosting third-party content without adequate oversight. Consequently, some websites may experience changes in their search result rankings. Site Reputation Abuse Manual Actions Google’s SearchLiaison tweeted on May 6th, indicating that manual actions were being enforced to…
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YouTube Warns Channels Against Deleting Videos
Introduction YouTube, the world’s leading video-sharing platform, recently issued a noteworthy advisory to content creators regarding the deletion of videos from their channels. This article delves into the key insights provided by YouTube’s representatives and explores the implications for channel growth and discoverability. YouTube’s Warning YouTube’s Product Lead for homepage and recommendation, Todd Beaupre, took…
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Google AdSense Shifts To eCPM Payment Model
Introduction In a significant move, Google has shifted its AdSense payment model to eCPM (effective cost per thousand impressions) for publishers. Ginny Marvin, the Google Ads Liaison, has officially confirmed this transition, signaling a change in how publishers earn money from their website content. Let’s delve into the key highlights and implications for publishers. The…
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