Google’s AI Overviews (AIOs) are becoming more prominent in search results — and it’s causing a major shift in how visibility works across multiple industries. According to the BrightEdge Generative Parser™, AIOs began expanding significantly from April 25th, particularly across entertainment, travel, insurance, B2B tech, and education.
Entertainment Sector: Massive Growth
The entertainment industry has seen the biggest boom, with a 175% increase in AIO coverage. A whopping 76.34% of this growth came from searches related to actor filmographies.
This suggests that Google is prioritizing structured data-rich queries, especially around public figures and media.
Travel: Smarter, Location-Specific Results
Searches involving specific locations and timelines — like “things to do in Bali this June” — saw a 108% boost in AI Overview coverage. These types of queries are complex and traditionally difficult to serve through standard SEO.
Google’s AI is helping users plan more personalized and detailed trips — and marketers need to adapt.
B2B Tech & Insurance: Subtle but Strategic Increases
- B2B tech: 7% AIO expansion
- Insurance: Nearly 8% increase
These areas are seeing slow yet steady growth. What’s key? These sectors require trust and expertise, so simply ranking for keywords isn’t enough anymore. Brands need to build authority and relevance through consistent, high-value content that resonates with their specific audience.
According to BrightEdge, “AI is focusing on how-to queries for technologies like containerization (Docker) and data management, providing hands-on solutions.”
Education: Online Learning Leads the Way
The education industry also saw growth, with a 5% rise in AIO keyword coverage. Around 32% of that came from queries related to online degrees and certifications, especially in emerging fields.
This reflects growing user interest in flexible, career-oriented learning paths — and Google is following suit.
Key Takeaways for Marketers:
1. Entertainment: Actor-related queries dominate — 76%+ of new AIO content
2.Travel: 108% growth for geo- and time-based search queries
3.B2B Tech: Targeting technical & how-to queries with a 7% increase
4.Insurance: AI recognizes broader intent, 8% growth in visibility
5. Education: Online certifications drive a 5% increase in keyword coverage
What This Means for Your SEO Strategy
Search is changing — and not in a one-size-fits-all way. Each industry now sees unique AI behavior, which means your SEO game must evolve too.
1. Stop chasing just high-volume keywords.
2. Start understanding which types of queries in your niche are triggering AI Overviews.
3. Create content that’s structured, helpful, and authoritative — especially for complex or intent-driven searches.
s Jim Yu, CEO of BrightEdge, says:
“What works in one industry won’t work in another. Google is going AI-first — and it’s doing it in vertical-specific ways.”
