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How To Reduce Wasted Ad Budget – The Hidden Cost of Close Variants
Introduction Managing paid media effectively is essential for improving ad performance. Our study across millions of clicks reveals the true cost of leaving close variants unsupervised. In this article, sponsored by Adpulse, we break down the impact and offer strategies to tame them. Understanding the Challenge The Question at Hand The driving question for all…
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YouTube Rolls Out Thumbnail AB Testing To All Channels
Great news for creators! YouTube is launching a new feature called “Thumbnail Test & Compare” for all channels. This tool allows you to optimize your videos for higher watch time by testing different thumbnails. Here’s the breakdown: Test Up to Three Thumbnails: Upload and compare up to three different thumbnail options for each video to…
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SEO In Crisis Moz Search Scientist Warns Of Challenges Ahead
Highlights Google’s AI features are disrupting organic SEO. Informational searches are hardest hit; commercial queries offer some opportunity. Adapting strategies is necessary for continued success. The Rise of AI in Search Are the days of organic SEO numbered? This idea emerged from a search scientist’s analysis of Google’s AI-powered disruptions. At MozCon’s 20th annual conference,…
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Google Is Now Indexing EPUB Files
Introduction Google has quietly updated its documentation to announce that it is now indexing EPUB files, a popular format for eBooks used by e-readers. This new capability allows EPUB documents to appear in search results, enhancing the discoverability of eBooks and other EPUB-formatted content. What is EPUB? EPUB is an XML-based eBook publishing format developed…
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20 Web Directories You’ll Still Want To Use
Introduction In the early days of the Internet, web directories were essential tools for discovering websites. Over time, their relevance seemed to wane, especially with the rise of search engines like Google. However, many web directories have adapted to the changing digital landscape and continue to offer value. This article delves into the current state…
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Google Rolls Out New ‘Web’ Filter For Search Results
What’s New? Google has added a new “Web” filter to its search results, allowing users to view only text-based webpage links. This new filter caters to searchers who prefer a stripped-down, simplified view of search results. Simplified Search Experience The “Web” filter, rolling out globally over the next two days, addresses the demand for a…
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