News, articles, tips & tricks
Google Revolutionizes Visual Search Expanded AI Overviews in ‘Circle to Search’ for Android Users
Google’s “Circle to Search” tool has undergone significant changes, enhancing its usefulness and adaptability for Android users, advertisers, and companies. With this function, users may quickly search the web without switching between apps by circling, tapping, or scribbling on any visible information on their phone’s screen. The most recent improvements further streamline the search experience…
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Google AI Overviews Impact on SEO, Organic Traffic, and Strategies for 2025
Overviews of Google AI: An Increasing Problem for Organic Traffic and SEO As Google’s AI Overviews gradually take up more space on search engine results pages (SERPs), users’ interactions with search results are changing, and publishers and SEOs face new difficulties. This is a thorough examination of its effects, patterns, and practical solutions for 2025.…
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Google Rolls Out November 2024 Core Algorithm Update
In November 2024, Google launched its latest broad core algorithm update, introducing significant adjustments to search rankings globally. This update aims to refine Google’s ranking algorithms to deliver higher-quality search results. Key Highlights Google’s core update rollout began in early November 2024, affecting global search rankings. Site owners are advised to monitor changes but delay…
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Core Web Vitals Documentation Updated
Google recently updated its Core Web Vitals documentation to shed light on the new “Interaction to Next Paint” (INP) metric. INP was introduced as a key user experience metric in 2024, replacing the older “First Input Delay” (FID) metric. This article explores the changes in scoring thresholds for INP, why it was introduced, and what…
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Google Expands Travel Feeds In Search Ads
Introduction: Google continues to refine its search ad experience, particularly for the travel and hospitality sector. Recently, the company announced an exciting expansion of its Travel Feeds feature in Search Ads, giving hotel advertisers the ability to display more comprehensive information within search results. This new feature aims to enhance user engagement and provide potential…
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Google Analytics 4 Introduces Realtime Pages Report
Google Analytics Introduces New Realtime Pages Report for Instant Insights Highlights: Google Analytics adds a new Realtime pages report in GA4. The report provides live page views, user engagement data, and performance metrics. It helps users identify popular content and detect website issues instantly. Google has unveiled a new Realtime pages report for Google Analytics…
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