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Google’s AI Overviews Coincide With Drop In Mobile Searches
A recent study by search industry expert Rand Fishkin has uncovered a significant correlation between the introduction of Google’s AI overviews and a decline in mobile search volume. The study, which examined millions of Google searches across the United States and European Union, provides insights into the unintended consequences of integrating AI into search results.…
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Google Ends Continuous Scroll SERPS: What It Really Means
Google recently announced the discontinuation of continuous scrolling in search results, citing the need to speed up the delivery of search results. However, this explanation has raised eyebrows in the search marketing community, prompting questions about the real reasons behind this decision. Let’s delve into what’s happening. The Concept of Continuous Scroll Continuous scroll, popularized…
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How To Reduce Wasted Ad Budget – The Hidden Cost of Close Variants
Introduction Managing paid media effectively is essential for improving ad performance. Our study across millions of clicks reveals the true cost of leaving close variants unsupervised. In this article, sponsored by Adpulse, we break down the impact and offer strategies to tame them. Understanding the Challenge The Question at Hand The driving question for all…
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YouTube Rolls Out Thumbnail AB Testing To All Channels
Great news for creators! YouTube is launching a new feature called “Thumbnail Test & Compare” for all channels. This tool allows you to optimize your videos for higher watch time by testing different thumbnails. Here’s the breakdown: Test Up to Three Thumbnails: Upload and compare up to three different thumbnail options for each video to…
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SEO In Crisis Moz Search Scientist Warns Of Challenges Ahead
Highlights Google’s AI features are disrupting organic SEO. Informational searches are hardest hit; commercial queries offer some opportunity. Adapting strategies is necessary for continued success. The Rise of AI in Search Are the days of organic SEO numbered? This idea emerged from a search scientist’s analysis of Google’s AI-powered disruptions. At MozCon’s 20th annual conference,…
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Google Is Now Indexing EPUB Files
Introduction Google has quietly updated its documentation to announce that it is now indexing EPUB files, a popular format for eBooks used by e-readers. This new capability allows EPUB documents to appear in search results, enhancing the discoverability of eBooks and other EPUB-formatted content. What is EPUB? EPUB is an XML-based eBook publishing format developed…
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