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How AI Agents Are Reshaping Digital Marketing: Insights from New Research
Consumers are increasingly using AI agents to research potential purchases. Recent studies reveal the factors that most affect them. A recent study investigates the factors that influence AI agents’ decision-making and how they engage with online advertising. To determine which types of advertisements had the greatest impact on AI agents and what this entails for…
Learn moreGoogle AI Overviews Impact on SEO, Organic Traffic, and Strategies for 2025
Overviews of Google AI: An Increasing Problem for Organic Traffic and SEO As Google’s AI Overviews gradually take up more space on search engine results pages (SERPs), users’ interactions with search results are changing, and publishers and SEOs face new difficulties. This is a thorough examination of its effects, patterns, and practical solutions for 2025.…
Learn moreNYTimes “Paid Someone To Hack OpenAI’s Products”
Introduction In a legal drama that underscores the evolving landscape of artificial intelligence (AI) and copyright laws, OpenAI has filed a request for partial or full dismissal of a copyright infringement lawsuit initiated by The New York Times. The crux of OpenAI’s defense revolves around the claim that The New York Times allegedly hired someone…
Learn moreOpenAI ChatGPT Is Testing A Memory Feature
Introduction OpenAI has introduced a groundbreaking feature, ChatGPT Memory, aiming to elevate the conversational capabilities of its popular ChatGPT model. This innovative feature promises to reduce repetition, enhance response quality, and adapt to user preferences, styles, and format choices based on past interactions. The Essence of ChatGPT Memory OpenAI’s ChatGPT Memory is designed to revolutionize…
Learn moreGoogle Rebrands Bard As Gemini, Launches New Model & Mobile App
Introduction Google has recently undergone a significant transformation in its AI landscape, rebranding the experimental AI service Bard as Gemini. Alongside this rebranding, Google introduces the Ultra 1.0 model, a powerful AI system, and launches a dedicated Gemini mobile app for iOS and Android platforms. In this article, we delve into the key highlights of…
Learn moreAbout Those Google AI Search Quality Raters
Introduction: A Wave of Speculation Grips the SEO Community In recent days, the SEO community has been abuzz with speculation surrounding Google’s decision to terminate its association with Appen, the provider of Search Quality Raters. This move has prompted many to ponder the implications for the future evaluation of algorithms. Let’s delve into the facts…
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