News, articles, tips & tricks
YouTube Rolls Out Thumbnail AB Testing To All Channels
Great news for creators! YouTube is launching a new feature called “Thumbnail Test & Compare” for all channels. This tool allows you to optimize your videos for higher watch time by testing different thumbnails. Here’s the breakdown: Test Up to Three Thumbnails: Upload and compare up to three different thumbnail options for each video to…
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Big Brands Apparently Receive Site Abuse Manual Actions
Google recently announced the enforcement of its new site reputation abuse policy through manual actions. This policy targets websites hosting third-party content without adequate oversight. Consequently, some websites may experience changes in their search result rankings. Site Reputation Abuse Manual Actions Google’s SearchLiaison tweeted on May 6th, indicating that manual actions were being enforced to…
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YouTube Warns Channels Against Deleting Videos
Introduction YouTube, the world’s leading video-sharing platform, recently issued a noteworthy advisory to content creators regarding the deletion of videos from their channels. This article delves into the key insights provided by YouTube’s representatives and explores the implications for channel growth and discoverability. YouTube’s Warning YouTube’s Product Lead for homepage and recommendation, Todd Beaupre, took…
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Google AdSense Shifts To eCPM Payment Model
Introduction In a significant move, Google has shifted its AdSense payment model to eCPM (effective cost per thousand impressions) for publishers. Ginny Marvin, the Google Ads Liaison, has officially confirmed this transition, signaling a change in how publishers earn money from their website content. Let’s delve into the key highlights and implications for publishers. The…
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OpenAI ChatGPT Is Testing A Memory Feature
Introduction OpenAI has introduced a groundbreaking feature, ChatGPT Memory, aiming to elevate the conversational capabilities of its popular ChatGPT model. This innovative feature promises to reduce repetition, enhance response quality, and adapt to user preferences, styles, and format choices based on past interactions. The Essence of ChatGPT Memory OpenAI’s ChatGPT Memory is designed to revolutionize…
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B2B Content Marketing Strategies For High-Quality Lead Generation
Introduction In the realm of B2B lead generation, the adage “content is key” holds more weight than ever. Successful marketers understand the pivotal role that well-crafted content plays in initiating and nurturing meaningful interactions. Words and graphics possess the transformative power to drive conversions and establish enduring connections. This article introduces our latest ebook, “B2B…
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