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A Fashion Blog

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The Problem

51.1% of users open the light box form on the landing page, but only -4% completed the form. The light box feature generated the largest user dropoff on the entire page.

 

The Solution

A/B test different ways of building value around the form submission using specific benefits, imagery, and personal connection.

The Result

117% lift in conversion rates on form submits (from 4.5% to 9.8%). Their Facebook Video View campaign went from a $41.22 CPL to $18.74 CPL and their Video Conversion campaign went from $9.15 CPL to $7.04 CPL. Lower costs led to additional distributors signing up, which then increases the number of qualified distributors. They are paid based on the number of qualified distributors and the amount of product they sell.

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